Hiring an SEO agency is a significant investment for any business aiming to improve its online visibility. However, not all agencies live up to their promises. In this article, we delve into the case of Guillem Asensio and his agency, Orbitalia, which claims to deliver “real results in SEO, SEM, and digital marketing.” Yet, when examining their site and performance metrics more closely, questions arise regarding their actual expertise and effectiveness.
Minimal Organic Performance: Is Orbitalia an Effective SEO Agency?
Based on the traffic and keyword data available, Orbitalia seems to be underperforming. Their monthly organic traffic is limited to just 8 visits, with only 7 ranked keywords, 4 of which are in Spain. For an agency that labels itself as an SEO expert, these numbers are concerning and cast doubt on their ability to achieve strong results for clients.
Traffic and Keyword Distribution
- Organic Traffic: 8 visits/month
- Organic Keywords: 7, mostly low-volume keywords
- Geographic Distribution: Traffic solely from Spain, with no notable presence in the U.S. or Russia
Page Performance: Orbitalia’s GTmetrix Score
GTmetrix analysis shows a decent performance grade of B (89%) and structure score of 82%, with a Largest Contentful Paint (LCP) of 1.6 seconds and a Total Blocking Time (TBT) of 28 ms. While these results are acceptable, they don’t necessarily indicate the agency’s capability to optimize more complex or high-traffic websites, particularly given their own poor SEO results.
Unreliable and Repetitive Testimonials: Are They Creating a False Image of Success?
On Orbitalia’s site, multiple identical testimonials from supposed satisfied clients are displayed. However, the repetition of names like Omar Ruiz and Albert Ormad across sections raises suspicions about the authenticity of these reviews. Moreover, there is a lack of evidence, such as screenshots or high-value keyword rankings, to support these claims, making it questionable whether these testimonials are genuine or merely marketing tactics.
Examples of Questionable Testimonials:
- “Over 100 keywords ranked on Google” – Omar Ruiz, Malibu Garden
- “We reached 10,000 visits in just 6 months with SEO” – Albert Ormad, Properfy
Limited Access and Lack of Transparency
Another notable point is the access to the backend, which reveals a basic WordPress interface with minimal customization, indicating a possible lack of investment in advanced technical infrastructure. This raises questions about whether the agency truly employs advanced SEO techniques or simply relies on basic WordPress configurations.
Conclusion: Is Orbitalia Really a Trustworthy SEO Agency?
The lack of relevant keywords, extremely low organic traffic, and repetitive, unverifiable testimonials are red flags for any business seeking a reliable SEO agency. Although Orbitalia claims to “rank your website in Google’s TOP 5,” their own performance suggests they fall far short of this promise.
